We wanted to celebrate all of the different emotions of first-time Mercedes-Benz owners - excitement, pride, and pure euphoria. Through print, DOOH, dealer digital signage, dealer website carousels, and paid/organic social, the campaign highlights the CLA, GLA, GLB, and EQB. We wanted to reinforce the brand’s prestige while making ownership feel aspirational and empowering.
Static Carousels
Static Stories
Video Vignettes
