Language of Luxury

Young Ones ADC Shortlist Award

Gen Z wasn’t keeping up with Duolingo. So we brought the lessons to them - on the runway. Language of Luxury is a full-blown fashion takeover, turning famous fashion brand logos into phonetically-spelled prompts. This is a campaign that makes missing language lessons feel like missing a new drop - because you can’t flex what you can’t pronounce. With copywriter Alex Lund.